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Dolmio
Bring Back Bolognese
'Menu anxiety,' 'decision fatigue,' and 'choice paralysis' are real struggles for young Brits. Dolmio set out to tackle indecision, making dinnertime choices simple and joyful again.
With Brits spending 37 hours a year second-guessing what to eat—Dolmio stepped in by launching drive-thrus and dinner collection points across the UK, owning those crucial dinner decision moments.
Results:
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3,200 dinner kits given out to consumers across drive-thru and collection point
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London and Manchester locations to cover north and south, as well as M6 commuters.
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849m coverage reach with 98% spokesperson quote and 41% imagery inclusion to help drive required perception shift
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